The idea of the EU constituting a form of ‘normative power’ in its external relations is
one which holds significant appeal – not only to European policymakers but also to a
number of academic commentators. This article first outlines what is meant by
‘normative power’, and then offers a critique based on a political economy understanding
of the ways in which ‘norms’ and interests are intermeshed. The example of relations
between the EU and Morocco is examined in detail. It is concluded that the EU claim to
represent a ‘normative power’ – understood in a necessarily positive and idealist sense –
is misleading, but that the EU does seek to promote and support certain norms that may
or may not be in the best interests of those at the receiving end of these promotive and
supportive efforts
