Traditionally, middlemen had a large role in physical markets, serving as intermediaries by evaluating and
distributing products. However, the rise of online markets and intermediaries have diminished their roles.
This study investigates the change of intermediaries' roles in the presence of infomediaries, and the
conditions that necessitate the re-introduction of the middlemen as ``re-intermediaries''. We observed a
group of brokers who work in the Dongdae-mun (DDM) fashion district in Seoul, Korea through multiple
qualitative research methods including observations, contextual inquiries, and in-depth interviews. Our
findings show that the reliability and depth of information relayed by human sources, along with the
subjective nature of fashion have contributed to the brokers playing a major role again, despite infomediaries.
The DDM fashion district relies heavily on the brokers' evaluations on trends, fashion, and product popularity,
in addition to their traditional role of distributing goods in a quick manner
