There is no race, ethnicity or nationality category available the default Facebook profile. This, combined with the fact that Facebook is a visually-driven website, suggests that Facebook serves to inadvertently or covertly perpetuate two racist or discriminatory norms: the colorblind mentality and racialized visual classification of others.
This paper quickly traverses through a basic theory of identity that dictates that persons incur an on-going dialectic between individual and social identity, both on and offline. It contends that Facebook is an advantageous place to perform and portray one???s social identity and is largely visually-driven, therefore the interface is of paramount importance. Racial, ethnic, or national identity is of significance to many individuals and the lack of a place to express this is a form of discrimination. Such a category should be added to Facebook???s set of basic identity options. Guidelines for a successful implementation are provided.unpublishedis peer reviewe
