The Olympic and Paralympic values can be used to help develop a UK-wide legacy.
1- Are the 2012 Games just about legacies in London, or can the rest of the country also benefit from the Games?
2- Why do politicians prefer to talk about UK-wide economic legacies rather than social and cultural legacies?
3- How valuable and important are social, cultural and health legacies in comparison to economic legacies

Dr Dikaia  Chatziefstathiou

Dr Ian  Wellard

Dr Louise Mansfield

Miss Suzanne  Dowse

Professor Mike Weed

Oxford Brookes University: RADAR

Understanding Olympic and Paralympic Legacies  A UK-WIDE LEGACY?  LEVERAGING THE OLYMPIC  AND PARALYMPIC VALUES.Legacy area: MEDIA, CULTURE & TOURISM.Policy focus: STRATEGIES.THE EVIDENCE: The Olympic and Paralympic values can be used to help develop a UK-wide legacy.THE BIG THREE DEBATES:1.Are the 2012 Games just about legacies in London, or can the rest of the country also benefit from the Games?2.Why do politicians prefer to talk about UK-wide economic legacies rather than social and cultural legacies?3.How valuable and important are social, cultural and health legacies in comparison to economic legacies? WHAT DOES THE EVIDENCE SAY?To justify spending £9.3 billion on the London 2012 Olympic and Paralympic Games, politicians and Games organisers often talk about the economic legacy that the Games will provide across the UK.  But SPEAR’s research  on the impact of the 2012 Games outside London, funded by the Economic and Social Research Council, shows that the most significant legacies around the UK are social, cultural and health legacies that cannot easily be given an economic value.   Other SPEAR research for the Department of Health, focusing on the active celebration of the Games across the country, suggests that these social, cultural and health benefits can be achieved by focusing on the Olympic and Paralympic values:•  Initiatives that use Olympic and Paralympic values such as friendship, respect and equality, can be “matched” to the values people already hold, such as those focusing on family or community, to encourage volunteering, wellbeing and pride, or community celebration.•  The London 2012 Games has a wider set of themes and values, including sustainability and multiculturalism, which can be “matched” to people’s existing lifestyle and eco-values to encourage participation in green initiatives and a range of artistic, cultural and heritage activities.HOW WAS THE EVIDENCE GATHERED?Working with partners at Bournemouth University and the University of Essex, and funded by the Economic and Social Research Council, SPEAR hosted three ‘think tanks’ that brought together local, regional and national policy makers with leading academics to examine the likely impacts of the London 2012 Games outside the host city.  These think tanks showed that an economic legacy outside London was unlikely, and that the Games might even have a negative economic effect in the rest of the UK.  However, there was considerable support for the social, cultural and health legacies that could be developed across the UK.  The evidence from these think tanks was collated and presented to a wider audience at a one day conference, Leveraging Social, Cultural and Health Benefits from London 2012.The Economic and Social Research Council project was followed by research for the Department of Health which, although primarily focused on physical activity, sport and health legacies, also examined the celebratory nature of the Games and allowed SPEAR to establish a framework for using a broad value set linked to the 2012 Games to engage people across the country in social, cultural and health related activities.  This was based on SPEAR’s worldwide review of 53 of the best studies from previous Games and major events, and from research into previous successful community development initiatives.WHO WAS THE AUDIENCE?The Economic and Social Research Council (ESRC) is a government funded research agency that supports high quality social science research that it thinks will have a positive impact on society or will help shape policy.  The project on the impact of the 2012 Games outside London was the first project relating to London 2012 funded by a UK Research Council, and the funding was given because the ESRC felt that exploring social, cultural and health issues, rather than economiclegacies, was distinctive.The second piece of research was commissioned because the Department of Health wanted to know the best way to use the Olympic and Paralympic Games to promote health and physical activity.  The original audience was local health promotion professionals, but its focus on using the Olympic and Paralympic values and London 2012’s wider themes and values to get people involved has meant that it has also been used by many promoting the Cultural Olympiad.THE BIG THREE DEBATESThe evidence shows that the Olympic and Paralympic Games can have positive legacies across the UK.  But, because politicians and Games organisers like to talk about the economic value of legacies, those social, cultural and heath legacies that are difficult to present in economic terms are sometimes not emphasised.  This means that it often looks like the biggest legacy value is in London because most of the economic legacy is focused on London.  However, SPEAR’s research shows that the Olympic and Paralympic values, and a wider set of values and themes that London 2012 has developed, can be used to engage people across the UK in a range of social, cultural and health related activities.THE BIG THREE DEBATES ABOUT DEVELOPING A UK-WIDE LEGACY...1  Will the most significant legacies of the 2012 Olympic and Paralympic Games be in London, as the host city, or will the rest of the country also benefit? 2  Why do politicians mostly talk about UK-wide economic legacies rather than emphasising the social, cultural and health benefits to the rest of the country?3  How valuable and important are social, cultural and health legacies compared to economic legacies?FURTHER RESOURCES AND READING•  Weed M, Mansfield L & Dowse S. (2009) Active Celebration: Using the London 2012 Games to Get the Nation Moving.  http://www.canterbury.ac.uk/Research/Centres/SPEAR/ResearchProjects/Documents/Active%20Celebrations%20IM.pdf•  SPEAR (2009) Leveraging London 2012 in the Regions. SPEAR bulletin: http://www.canterbury.ac.uk/Research/Centres/SPEAR/ResearchProjects/Documents/SPEAR%20Issue%201.pdf •  Leveraging Social, Cultural and Health Benefits from London 2012: http://www.canterbury.ac.uk/Research/Centres/SPEAR/ResearchProjects/OlympicAndParalympic/LeveragingSocial.aspx•  Weed M, Coren E, Fiore J, et al. (2009) A Systematic Review of the Evidence Base for Developing a Physical Activity and Health Legacy from the London 2012 Olympic and Paralympic Games.  http://www.canterbury.ac.uk/Research/Centres/SPEAR/ResearchProjects/OlympicAndParalympic/OlympicPhysicalActivity.aspx• The Economic and Social Research Council (ESRC): http://www.esrc.ac.uk/• The Department of Health: http://www.dh.gov.uk/• The London 2012 Cultural Olympiad: http://www.london2012.com/cultural-olympiad  CREDITS© Canterbury Christ Church University 2011. can:22/07/2011:x0006This resource was produced by the Centre for Sport, Physical Education and Acitivity Research (SPEAR) at Canterbury Christ Church University as part of the 2012 Learning Legacies Project managed by  the HEA Hospitality, Leisure, Sport and Tourism Subject Centre at Oxford Brookes University and was released as an Open Educational Resource. The project was funded by HEFCE and part of the JISC/HE Academy UKOER programme. Except where otherwise noted above and below, this work is released under a Creative Commons Attribution only licence. ExCEPTIONS TO THE LICENCEThe name of Canterbury Christ Church University and the Canterbury Christ Church University logo are the name and registered marks of Canterbury Christ Church University. To the fullest extent permitted by law Canterbury Christ Church University reserves all its rights in its name and marks, which may not be used except with its written permission. The JISC logo is licensed under the terms of the Creative Commons Attribution-Non-Commercial-No Derivative Works 2.0 UK: England & Wales Licence.  All reproductions must comply with the terms of that licence. The Higher Education Academy logo and the HEA Hospitality, Leisure, Sport and Tourism Subject Centre logo are owned by the Higher Education Academy Limited and may be freely distributed and copied for educational purposes only, provided that appropriate acknowledgement is given to the Higher Education Academy as the copyright holder and original publisher.REUSING THIS WORKTo refer to or reuse parts of this work please include the copyright notice above including the serial number. The only exception is if you intend to only reuse a part of the work with its own specific copyright notice, in which case cite that.If you create a new piece of work based on the original (at least in part), it will help other users to find your work if you modify and reuse this serial number. 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A UK-Wide Legacy? Leveraging the Olympic and Paralympic Values.

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A UK-Wide Legacy? Leveraging the Olympic and Paralympic Values.

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