The exhibition brought together a range of artists and product designers who share an interest in how objects are made, displayed / marketed and sold in contemporary culture. The exhibition questioned issues surrounding the production, technology and marketing of commodities, but on a wider scale, how (and by whom) participation in consumer activity is structured or framed.
Each artist and product designer was ‘paired’ in order to produce a new object, multiple or edition for exhibition. Via this cross-disciplinary collaboration, new working processes were to be found and explored, as well as allowing a re-appraisal of the conceptual elements of their practices. The resulting polymorphic objects (often neither product or artwork) were placed in an installation developed for the exhibition. Through an architectural re-working of the gallery, the space becomes a parody of 'catalogue' stores - mimicking their structure of experience with catalogue kiosks, service point (with uniformed assistant) and market hall/storage space. Merging this structure into the space intended to amplify the functional similarities and behavioral prompts of gallery, retail and warehouse spaces
