The exploratory research tries to understand a tripartite
relationship between the academic, the creative industry
employer and the student and their expectations within it. The role of the student being an important one here in this mix as a embodying academic education and rigour, but also a potential future employee with appropriate enterprise skills. It further tries to understand how an entrepreneurship programme, such as the Creative Challenge, can add value in this relationship and explore its role. From feedback of those students who have participated in the Creative Challenge, we know that it had a whole range of perceived benefits, including the development of new skills, better learning strategies, increased confidence,
a clearer understanding of how their creative skills can
potentially be applied in the world outside university. Finally the research touches on the relationship between entrepreneurship education and creative arts education
