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The problem of feedback loops: do opinion polls reinforce popular views?

Abstract

Opinion polls are a vital tool for understanding what the public wants from its political representatives, but is there a danger that poll results can influence the views of citizens? As Sveinung Arnesen writes, one of the potential issues with polling is that people may change their attitudes after learning what others think. A disconcerting possibility is that opinion polls create feedback loops, wherein the majority opinion becomes increasingly larger over time. Drawing on a new study of attitudes toward Syrian refugees and mandatory measles vaccination, he illustrates that this concern may be unwarranted

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