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research
Is the customer king?
Authors
Willy Bolander
Joseph A. Cote
Bryan Hochstein
Christopher R. Plouffe
Publication date
3 February 2017
Publisher
London School of Economics and Political Science
Abstract
Sales and service staff need to consider and influence a portfolio of relationships, not only customers, write Willy Bolander, Christopher R. Plouffe, Joseph A. Cote and Bryan Hochstei
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oai:eprints.lse.ac.uk:79891
Last time updated on 14/06/2017