A recent music video has reignited the conversation about violence against women (VAW) in México. The video called ‘Fuiste Mía’ (or ‘You were mine’) by singer Gerardo Ortiz has generated a heated conversation about the way men and women are portrayed in the media, and the role media plays in normalizing VAW. The graphic video, which was temporarily removed from YouTube, showed the protagonist played by Ortiz himself tying his partner up, sexually objectifying her, putting her in the trunk of a car, and then setting the car on fire after he discovers she is having an affair. In the video, Ortiz also kills his partner’s lover at gunpoint