Parents have a responsibility for supporting their children’s media literacy, but should be supported to do so, argues Tim Verbist. He is the Director of Media Meets Literacy and has been working for the Evens Foundation for more than 10 years, where he developed and leads the Media Program. This program focuses on initiating and supporting projects that enhance media literacy in Europe. It awards the biennial Evens Prize for Media Education for which Parenting for a Digital Future’s Sonia Livingstone serves on the jury