There has been huge debate on whether the internet should remain as a network that does not differentiate between “levels” of content providers—something that is known as the Best Effort internet. Based on data from Norway, Hanne-Stine Hallingby, Silvia Elaluf-Calderwood and Gjermund Hartviksen suggest that we may be already in the presence of a new type of internet

Elaluf-Calderwood, Silvia

Hallingby, Hanne-Stine

Hartviksen, Gjermund

LSE Research Online

27/06/2017 Internet convergence in action: is best effort internet already gone? Lessons from Norway | LSE Network Economy Forumhttp://blogs.lse.ac.uk/nef/2013/01/24/internet-convergence-norway/ 1/3Jan 24 2013Internet convergence in action: is best effort internet already gone? Lessonsfrom NorwayBlog EditorThere has been huge debate on whether the internet should remain as a networkthat does not differentiate between “levels” of content providers—something thatis known as the Best Effort internet. Based on data from Norway, Hanne-StineHallingby, Silvia Elaluf-Calderwood and Gjermund Hartviksen suggest thatwe may be already in the presence of a new type of internet. The conceptual framework for understanding the logical internet is based on theconstruction of a horizontal, layered architecture, which differentiates betweenphysical, data link, network, transport, and application layers. This is different fromthe telecommunication networks model where a new service traditionally used torequiring new network architecture to be established. However, the digitalization ofservices and products offered over the telecom infrastructure allows us to observean emergent phenomenon of increased vertical integration on the internet as well asthe creation of further service specialization opportunities for telecom operators andusers. This development and change in the way services are provided, leads to anew type of internet – an addition to the current best effort internet model.In our study, we use a substantial proportion of Norwegian independent autonomoussystems (AS) numbers that we classify according to size and type of services.Based on this analysis, we found four arch types along two dimensions (see Table 1below).  Hosting domains/websites for 3partyNO HostingEnd-user access IAP and Hosting(Balanced ISP)internet Access Provider (IAP)(Eyeball ISP)NO End-user access Hosting(Hosting ISP)Content, application, service(CAS)In the rows, we differentiate between those AS that provide internet access to end-users and those who do not. In the columns,we separate between AS providing hosting of domains, websites, etc. and the others that do not.Based on our analysis of the data, we found that three of these arch types correspond to the broadly known as  ISP types (theEyeball, Balanced and Hosting ISP). In addition we have identified one arch type that neither provides access nor hostsanything but its own content; the Content, Application and Service (CAS) provider.The four arch types were populated with about the same number of AS. A further look into the arch types reveals that theydiffer in many ways, e.g. customers, end-users, products and services, and revenue models. Despite the different challengesthat all these arch types may face market-wise, they all share an interest in establishing revenue models that can carry thebelonging costs. Most notably, they all share the risk of ending up carrying an unfair share of the internet costs: capacity,rd27/06/2017 Internet convergence in action: is best effort internet already gone? Lessons from Norway | LSE Network Economy Forumhttp://blogs.lse.ac.uk/nef/2013/01/24/internet-convergence-norway/ 2/3quality, connection and hosting. A higher growth in the large IT industry and the stagnating telecommunications and publishingmarket are important underlying forces leading to changes and new risks  in their market. Behind these dynamics is theincreased demand for network capacity, especially due to the rise in video consumption. Indeed, this this is something thatother research has described from available internet traffic data. One solution – forced on many traditional ISPs – has been tobecome significantly more cost efficient. However, this may not be a sustainable situation.We argue that these new dynamics lead to (at least) two major groups of actors seeking to gain strategic advantage from thecurrent internet traffic growth:1. content providers and hosts;2. IAPs that also may host content.Content providers and hosts seek to have a highly reliable network access with a minimal set of traffic or transmission costs.One action is to acquire AS numbers and use settlement-free peering agreements for distribution of their traffic, which ispossible in traffic exchange regimes rooted in symmetry, slowly becoming asymmetric. Internet access providers (IAPs), on theother hand, seek to take control over incoming traffic growth by hosting content within their own network. In doing so, they seekto rebalance traffic and create new revenue streams with content hosting and premium end-to-end connection on-net.But this is not the whole picture either. We have found that in Norway, many internet and IT services are currently hostedlocally—i.e. the delivery of these services to end-users is taken care of by local hosts in either of the two categories. Thedelivery takes form as the well-known retail relationship model, or a wholesale model which is a less described concept.Especially the retail model is exposed to quality of service (QoS) requirements. Thus, we argue that there will be a need fornetwork QoS, as a result of the increased provisioning of mission critical software as a service. Even providing services basedon best effort internet may require some assurance of network quality. As long as such quality requires local presence in someway, we may see more of the different forms of modularity in a local market – either as vertical integrated units or furtherspecialization.Overall, our preliminary findings support the hypothesis that the internet is becoming both more vertically integrated andconverged, and more specialized or modularized.We conclude that our type of research provides an insight into the internet through a descriptive analysis of the status inNorway. Our empirical data indicate the emergence of a different internet than generally assumed, and may serve as ameaningful contribution to discussion on both predictions and guidance for the way further. However this is just the beginningof a new internet era which requires further research in order to understand the relationships between the AS number holdersand their partners.Note: the findings of this research was founded by Telenor ASA and presented in the ITS Bangkok Conference in November2012. The paper will soon be indexed at the public repository at Econstor. Full paper citation: Hallingby, Hanne-K, Hartviksen,Gjermund, Elaluf-Calderwood, S and Sørensen, C, “Convergence in action – a case study of the Norwegian internet”,Proceedings the The 19th ITS Biennial Conference 2012.This article gives the views of the author, and not the position of LSE Network Economy Blog nor of the London School ofEconomics.We welcome your comments! Please take a look at our comments policy**Photo credit: aha42 | tehaha via photopin cc ——————-About the authorsHanne Kristine Hallingby  – Telenor ASAMs Hallingby is Project Director for Telenor Research and Future Studies. She has worked in Telenor doing research and business and organizational development in the telecom and media industry for more than twentyyears. Her research interests are empirical analyses of media practices, substitution, demand, and belongingbusiness models and industrial structures. She holds a Master in Business and Economics, and a Master ofScience in International Marketing and Strategy from BI – Norwegian Business School.Silvia Elaluf-Calderwood – LSEDr Silvia Elaluf-Calderwood is a Research Fellow at the LSE Department of Management. She holds wideexperience in the telecommunications industry in the UK and the Netherlands, and has a technical andmanagerial background in the Internet and Telecoms business.Gjermund Hartviksen – Telenor ASAGjermund Hartviksen is Senior Research Scientist at Telenor Research and Future Studies. Hehas worked with different research projects within Telenor with an overall commercial objective totransform an incumbent telecom operator into a next generation telco. Gjermund holds a masterdegree in Computer Science from The University of Tromsø and a Master of Management formBI Norwegian Business School.27/06/2017 Internet convergence in action: is best effort internet already gone? Lessons from Norway | LSE Network Economy Forumhttp://blogs.lse.ac.uk/nef/2013/01/24/internet-convergence-norway/ 3/3 This entry was posted in convergence, digital economy, Europe, Gjermund Hartviksen, Hanne-Stine Hallingby, innovation, internet, regulation, Research, Silvia Elaluf-Calderwood, Telecoms. Bookmark the permalink.

Internet convergence in action: is best effort internet already gone? Lessons from Norway

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