research

How what type of news you watch can influence how you reactto a scandal in a presidential primary.

Abstract

Despite the 2016 election being more than a year away the presidential primary season appears to be in full swing, especially for the Republican Party, with its plethora of candidates. With the possibility of a scandal breaking for at least one candidate before the primary a seeming near certainty, it’s useful to examine why voters react to scandals in the way that they do. David A. M. Peterson and Beth Miller Vonnahme investigate the scandal around allegations of sexual harassment in 2012 that ended Herman Cain’s bid for the nomination. They find that those who watched network news declined the most in their assessment of Cain after the scandal, and cable news watchers, the least

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