Being trained by Twitter stats: Social media and the expanding ways we are measured in everyday life.

Abstract

With the wider availability of real-time analytics on social media, what do all these metrics mean for the way that we interact with each other and for how we understand and judge ourselves? David Beer argues these developments could be seen as part of the broader metricisation of society. As we respond to performance metrics in our workplaces, so too we are now expected to react to measures in our leisure, communication and friendship networks