The ever more clinical ways of extracting and analysing ‘data’ from human research ‘subjects’ are cause for concern, not only for ethical reasons, but also because the process itself limits insight. Shamser Sinha and Les Back argue for a form of research that shifts the ordering of dialogue, where researchers can make observations about participants’ personal worlds and participants can shed light on how issues in their personal worlds connect with public issues, opening up more public possibilities for social research