Nazareno, Claudio

English

THIS RESEARCH INVESTIGATES HOW the production and distribution of nationally producedtelevision programmes, films and other audiovisual content can be promoted by regulation. Thestudy identifies current regulatory tools to promote national content and differences in policyapproaches. It also identifies new issues resulting from the substantial transformation the mediaenvironment has undergone in recent years. The audiovisual sector today is characterised by anabundance of television channels and telecommunication services and by ongoing digitalconvergence, all impacting on the effectiveness and rationale of content regulation.Focused on the UK, France and Brazil, this comparative research investigates the political,regulatory, socio-cultural, economic, technological and market changes of the communicationservices in the recent decades and how this has impacted on the provision of national audiovisualcontent. The starting point of the analysis are the 1980s, when broadcasting started to be graduallyliberalised, and it concludes in the 2000s, when information technologies, telecommunications andbroadcasting converge into interconnected, complementary and supplementary services.This research offers a three step method of analysis which contributes to a new understanding ofthe mechanisms and implications involved in the production and distribution of nationally producedcontent in digital times. In the first step, the various socio-cultural aims of communication servicesas enacted in legislation are analysed. The second step explores the consequent regulatory toolsfor the fulfilment of those objectives. The third step provides a market evaluation of the audiovisualindustries, which broadcasters and other distribution platforms provide which kind of content, andalso looks at audiences‟ viewing preferences to get a better understanding of what type of contentshould be supported through legislation. As outcomes, this research proposes to academics,policymakers and regulators a new definition for national content and a series of regulatory actionsfor fostering national audiovisual industries in times of digital convergence

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Regulation and the promotion of national audiovisual content in the era of digital convergence:a comparative analysis of the United Kingdom, France and Brazil

https://pure.roehampton.ac.uk/ws/files/442327/Claudio_Nazareno.pdf

Regulation and the promotion of national audiovisual content in the era of digital convergence:a comparative analysis of the United Kingdom, France and Brazil

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Roehampton University Research Repository