El-Alwaisi, Alla

Huber, Marion

Koraysh, Somaya

Koummich, Sarra Aicha Koummich

O'Carroll, Veronica

English

St Andrews Research Repository

Perceptions of Who is in the Healthcare Team? A Content Analysis of Social Media Posts during COVID-19 Pandemic Alla El-Awaisi1, Veronica O’Carroll2, Somaya Koraysh1, Sarra Koummich1, Marion Huber31College of Pharmacy, QU Health, Qatar University, Doha, Qatar; 2School of Medicine, University of St Andrews, St Andrews, UK; 3Zurich University of Applied Sciences, SwitzerlandBackgroundAimsMethods The COVID-19 pandemic has highlighted thatalong with physicians and nurses, otherprofessional staff have significant patient-facing roles Social media platforms are seen as an instantmethod to communicate with the public andto provide better understanding of theirperception about the roles of healthcareprofessionals As literature related to public perceptions ofinterprofessional teams is limited, socialmedia content analysis is a potential tool tostudy public perception of interprofessionalteams The aim of this study was to use sociallistening technique to explore unfilteredpublic perceptions of the professionalsinvolved in healthcare teams during theCOVID-19 pandemic, in a naturalistic, onlinesetting, and to elaborate on the emotionalreactions in response to an online socialmedia postA cross-sectional retrospective observational review of comments to a specific social media post was undertaken. Study Design1. Posts with no or irrelevant comments2. Tags-only comments3. Non-discrete emotions4. Emojis with multiple or undiscerned meaningsExclusionAn online search using Google Images for the two platforms:Conducted through reverse image search (figure 1).Search strategy1. Posts available to public2. Relevant comments3. Availability of discrete emotions4. English-only commentsInclusionQatar University Institutional Review Board (QU-IRB) Two independent reviewers (SKK and SAK) identified eligible posts for screening and data extraction. Discrepancies were resolved by discussion with a third independent reviewer (AE).Screening/ Data extractionEthical approvalResults           Posts identified (40):  Facebook (20) Twitter (19) LinkedIn (1) Posts excluded (1):  LinkedIn (1) Posts screened (39): Facebook (20) Twitter (19) Posts excluded (18):   Duplicates (3) Retweet (1) No comments (14)  Posts analyzed (21) 1759 Comments included  Comments excluded (183):   Irrelevant topic (170) Non-English comment (6) Non-categorizable Emoji (4) Hashtags-only comment (3)  1576 Comments included  Figure 2. PRISMA chart for the comments’ collectionprocess16%23%40%16%16%54%ReliefGratitudeFrustrationFeeling excludedAgreementPerception of who is in the teamKey Highlights Inferred From the CommentsDiscrete Emotions Evoked By The Post Hospitals are ran by more than just doctors and nurses Many health care workers are on the frontline Finally, it is said Well said  Absolutely  We are invisible Do not get enough credit  No one remembers Always left out Media portrays healthcare teams as doctors and nurses Many felt their jobs are overlooked Thankful to see this post  Acknowledging that many professionals are working for the safety of patients Reassurance after seeing some less-common professions recognized The word ‘Heroes’ was commonly usedLimitations A sampling frame could not be used to selectthe target population It was difficult to determine whether thesample were healthcare professionals,patients, or a member of the public No inferential statistics were conducted These posts may not be entirelyrepresentative of the emotions of the widerpopulation as it relied only on publiclyavailable dataConclusion The current COVID-19 pandemic and the media attention should be taken as an opportunity by the interprofessional community to work together to combat negative media stereotypes It is important to consider how to continue to use social media positively to raise awareness about the interprofessional team  Further research is needed to increase understanding of public perceptions of interprofessional practiceReferenceThis study has recently been published:El-Awaisi A, O’Carroll V, Koraysh S, Koummich S, Huber M.Perceptions of who is in the healthcare team? A content analysisof social media posts during COVID-19 pandemic. Journal ofInterprofessional Care. 2020;23:1-1.DOI: https://doi.org/10.1080/13561820.2020.1819779Figure 1. Illustration of who society think works in a hospital versus who actually works there  View publication stats

Perceptions of who is in the healthcare team? A content analysis of social media posts during COVID-19 pandemic

https://research-repository.st-andrews.ac.uk/bitstream/10023/25046/1/El_Alwaisi_2020_Perceptions_of_who_is_in_the_Healthcare_Team_A_Con.pdf

Perceptions of who is in the healthcare team? A content analysis of social media posts during COVID-19 pandemic

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