Artefacts are used in management education to reflect upon the experiences of participants. Story-telling has a leadership influence that is long recognised in the leadership literature. However, artefacts and story-telling have not been used concurrently in leadership and management development programmes. We used artefacts combined with story-telling to help participants understand their leadership identity. Louisa’s story and artefact are the basis of this research. We found that the story-teller gained a clearer image of their leadership identity; and engaged in more effective leadership. We also found that the audience members gained a clearer notion of their leadership identity. Implications for organizational leadership and management development programmes are posited
