These data have been collected as a part of the ESRC-funded 'Media in Context and The 2015 General Election: How Traditional and Social Media Shape Elections and Governing' project. The data allow exploring the patterns of informationa flows, agenda setting and agenda framing of the 2015 General Election and the campaign by the media. It also allows evaluating the role of media in shaping public opinions, and ultimately, the outcome of the election.The content analysis data can be linked to the British Election Survey Wave 5, which has been included in the study with additional variables at the end of the files