This paper addresses a 'new landscape' for responsible innovation. It reports on different ethical reference points for industry and commerce. In this context, responsible innovation (and Responsible Research and Innovation, RRI) can be seen as a strand of thinking and doing to be found in several ethically oriented frameworks-including those represented by the United Nations Sustainable Development Goals (SDGs) and several international standards. Exploration of the new landscape took place within the European Commission funded LIV-IN (Living Innovation) project. This focused on technologies for our lives and our homes in 2030. Published sources, consultations with experts, and workshops with a range of consumers and customers informed the project. Such project activity utilised RRI approaches to explore technological futures for the 'focal' sectors of smart homes and smart living. This was supplemented by a specific dialogue with CSR consultants about the wider potential contribution of RRI (or elements of it) to industry and commerce in the context of other ethically-oriented frameworks
