Brain-computer interfaces have recently made its way into a consumer setting where it could potentially
reach new areas of impact. This dissertation addresses the question of how this change in setting impact
the experience of the ethical concerns in researchers and consumer innovators. The concept of responsible
research and innovation is a novel attempt at expanding the discussion of ethics to both research and
innovation. This thesis argues that research settings and consumer innovation settings have different
experiences of ethical concerns, which makes this combination a challenge. This thesis also argues that the
brain-computer interface discourse has challenges when discussing ethical because they are not often
explicitly addressing the nuances in experience there is between different settings. This dissertation
contributes to the understanding of what these differences in understanding are and shows that significant
changes can be made to reduce the gap between the two settings. This is done with the usage of the AREA
which gives a broad understanding of how the ethical concerns are experienced in the two settings. By
describing the nuances in the experience of ethical concerns in the two settings, this thesis discusses the
impact on both the brain-computer interface discourse as well as the responsible research and innovation
discourse.This project/research has received funding from the European Union’s Horizon 2020 Framework
Programme for Research and Innovation under the Specific Grant Agreement No. 785907 (Human Brain
Project SGA2