An Approach to Discovering Product/Service Improvement Priorities : Using Dynamic Importance-Performance Analysis

Abstract

This research was funded by the National Natural Science Foundation of China grant numbers 71772075, 71302153, and 71672074; the Technology R&D Foundation of Guangzhou, China grant number 201607010012; the Social Science Foundation of Guangzhou, China grant number 2018GZYB31; and the Foundation of Chinese Government Scholarship grant number 201806785010. Any opinions, findings, and conclusions or recommendations expressed in this paper are those of the authors and do not necessarily reflect the views of the above funding agencies.Peer reviewedPublisher PD