The Analysis of the CSR activities of the Pilsner Urquell Company

Abstract

The aim of this thesis is to present the current CSR concept of the Pilsner Urquell Company and formulate possible recommendations for future improvements and development of the company in this area. The beginning of this thesis is focused on the theoretical background of corporate social responsibility and general information about the Pilsner Urquell Company. The next section is devoted to the current CSR concept of the company. The final parts of the thesis present results of the performed research among the public, conclusions and recommendations for the company