This thesis is about communication strategies of the Family brewery BERNARD a.s. It is focused on the communication of the brewery with its clients in the Czech Republic and also abroad. The first chapter serves as a theoretical basis for the next parts. It describes beer, its characteristics and types, the Czech beer market and the position of the aforementioned brewery on the market. The second chapter is dedicated to a description of major communication tools used by the brewery. The last part analyses these tools and proposes some new communication models for the company. This thesis could inspire the brewery and eventually some other companies to improve their communication strategies in order to reach their targets within a shorter period of time
