Marketing of agritouristic farms in the Benesov region

Abstract

The main objective of this study was to evaluate the current situation of selected agro-tourist farms Benešovsku in terms of their structure, collaboration with local action groups (LAGs), the method and the effectiveness of their marketing. The theoretical approach was the study of literature, including Internet resources. The theoretical part were subsequently confronted with the information obtained in the empirical part - conducted interviews with the owners and operators of agro-tourist farms in the monitored region and representatives of local action groups. Based on the information and suggestions in the final part of the thesis formulated recommendations. The aim to optimize the marketing strategy of agro-tourist farms Benešovsku