The analysis of the offer of travel agencies in relation to a selected territory

Abstract

Subject matter of this thesis is the analysis of the offer of travel agencies in relation to a selected territory -- Turkey. The aim the work is to find out whether the offer of holiday packages in relation to this destination is sufficient on the Czech market or if it was possible to enrich this offer. The hypothesis says that travel agencies extended their offers in reaction to the recent political problems in competing destinations of Turkey. The first part of the thesis is dedicated to the definition of basic terms in relation to the topic -- travel agency, offer of a travel agency and destination. The second part describes Turkey as a destination. The thesis continues with the analysis of selected travel agencies operating on the Czech market. The offer of every travel agency is analysed according to the 4P -- product, price, place and promotion -- and then evaluated. The conclusion contains summary of the analysis and recommendation regarding extending and existing offer of the Czech market