We prove that if C is a family of separable Banach spaces which is
analytic with respect to the Effros-Borel structure and none member of C is
isometrically universal for all separable Banach spaces, then there exists a
separable Banach space with a monotone Schauder basis which is isometrically
universal for C but still not for all separable Banach spaces. We also
establish an analogous result for the class of strictly convex spaces