We describe a general framework for notions of commutativity based on
enriched category theory. We extend Eilenberg and Kelly's tensor product for
categories enriched over a symmetric monoidal base to a tensor product for
categories enriched over a normal duoidal category; using this, we re-find
notions such as the commutativity of a finitary algebraic theory or a strong
monad, the commuting tensor product of two theories, and the Boardman-Vogt
tensor product of symmetric operads.Comment: 48 pages; final journal versio