Economic Viability of Paris Metro Pricing for Digital Services

Abstract

Nowadays digital services, such as cloud computing and network access services, allow dynamic resource allocation and virtual resource isolation. This trend can create a new paradigm of flexible pricing schemes. A simple pricing scheme is to allocate multiple isolated service classes with differentiated prices, namely Paris Metro Pricing (PMP). The benefits of PMP are its simplicity and applicability to a wide variety of general digital services, without considering specific performance guarantees for different service classes. The central issue of our study is whether PMP is economically viable, namely whether it will produce more profit for the service provider and whether it will achieve more social welfare. Prior studies had only considered specific models and arrived at conflicting conclusions. In this article, we identify unifying principles in a general setting and derive general sufficient conditions that can guarantee the viability of PMP. We further apply the results to analyze various examples of digital services.Comment: This paper appears in ACM Transactions on Internet Technology (ToIT), Special Issue on Pricing and Incentives in Networks and Systems, Vol. 14, No. 12, Issue 2-3, pp12:1-12:21, Oct 2014. A preliminary version has been presented at IEEE INFOCOM 2010. in C-K Chau (2014