The idea of an open data market envisions the creation of a data trading
model to facilitate exchange of data between different parties in the Internet
of Things (IoT) domain. The data collected by IoT products and solutions are
expected to be traded in these markets. Data owners will collect data using IoT
products and solutions. Data consumers who are interested will negotiate with
the data owners to get access to such data. Data captured by IoT products will
allow data consumers to further understand the preferences and behaviours of
data owners and to generate additional business value using different
techniques ranging from waste reduction to personalized service offerings. In
open data markets, data consumers will be able to give back part of the
additional value generated to the data owners. However, privacy becomes a
significant issue when data that can be used to derive extremely personal
information is being traded. This paper discusses why privacy matters in the
IoT domain in general and especially in open data markets and surveys existing
privacy-preserving strategies and design techniques that can be used to
facilitate end to end privacy for open data markets. We also highlight some of
the major research challenges that need to be address in order to make the
vision of open data markets a reality through ensuring the privacy of
stakeholders.Comment: Accepted to be published in IEEE Cloud Computing Magazine: Special
Issue Cloud Computing and the La
