The Adaptive Seeding problem is an algorithmic challenge motivated by
influence maximization in social networks: One seeks to select among certain
accessible nodes in a network, and then select, adaptively, among neighbors of
those nodes as they become accessible in order to maximize a global objective
function. More generally, adaptive seeding is a stochastic optimization
framework where the choices in the first stage affect the realizations in the
second stage, over which we aim to optimize.
Our main result is a (1−1/e)2-approximation for the adaptive seeding
problem for any monotone submodular function. While adaptive policies are often
approximated via non-adaptive policies, our algorithm is based on a novel
method we call \emph{locally-adaptive} policies. These policies combine a
non-adaptive global structure, with local adaptive optimizations. This method
enables the (1−1/e)2-approximation for general monotone submodular functions
and circumvents some of the impossibilities associated with non-adaptive
policies.
We also introduce a fundamental problem in submodular optimization that may
be of independent interest: given a ground set of elements where every element
appears with some small probability, find a set of expected size at most k
that has the highest expected value over the realization of the elements. We
show a surprising result: there are classes of monotone submodular functions
(including coverage) that can be approximated almost optimally as the
probability vanishes. For general monotone submodular functions we show via a
reduction from \textsc{Planted-Clique} that approximations for this problem are
not likely to be obtainable. This optimization problem is an important tool for
adaptive seeding via non-adaptive policies, and its hardness motivates the
introduction of \emph{locally-adaptive} policies we use in the main result
