The Hartle-Hawking wave function in cosmology can be viewed as a decaying
wave function with anti-de Sitter (AdS) boundary conditions. We show that the
growing wave function in AdS familiar from Euclidean AdS/CFT is equivalent,
semiclassically and up to surface terms, to the tunneling wave function in
cosmology. The cosmological measure in the tunneling state is given by the
partition function of certain relevant deformations of CFTs on a locally AdS
boundary. We compute the partition function of finite constant mass
deformations of the O(N) vector model on the round three sphere and show this
qualitatively reproduces the behaviour of the tunneling wave function in
Einstein gravity coupled to a positive cosmological constant and a massive
scalar. We find the amplitudes of inhomogeneities are not damped in the
holographic tunneling state.Comment: 22 pages, 5 figures, Revisions according to the JHEP edito