We study the implications of non-standard Higgs Yukawa couplings to light
quarks on Higgs-portal dark matter phenomenology. Saturating the present
experimental bounds on up-quark, down-quark, or strange-quark Yukawa couplings,
the predicted direct dark matter detection scattering rate can increase by up
to four orders of magnitude. The effect on the dark matter annihilation cross
section, on the other hand, is subleading unless the dark matter is very light
-- a scenario that is already excluded by measurements of the Higgs invisible
decay width. We investigate the expected size of corrections in
multi-Higgs-doublet models with natural flavor conservation, the type-II
two-Higgs-doublet model, the Giudice-Lebedev model of light quark masses,
minimal flavor violation new physics models, Randall-Sundrum, and composite
Higgs models. We find that an enhancement in the dark matter scattering rate of
an order of magnitude is possible. Finally, we point out that a discovery of
Higgs-portal dark matter could lead to interesting bounds on the light-quark
Yukawa couplings.Comment: 38 pages, 12 figures; minor mistake in numerics fixed, conclusions
unchanged; references adde