We investigate the potentialities offered by the study of lepton-pair
production in ultraperipheral collisions at a fixed-target experiment using the
proton and ion LHC beams. In these collisions, exclusive or semi-exclusive
lepton-pair production can be used as luminosity monitor as well as a check of
the equivalent-photon approximation, via the measurement of the Bethe-Heitler
cross section. It can also serve as a probe of the inner hadron structure via
the measurement of the lepton-pair azimuthal asymmetry which is sensitive to
the timelike virtual Compton scattering. We also briefly discuss the
possibility offered by the study of eta(c) production. Finally, we outline the
possibilities for lepton-pair production by Pomeron-Odderon fusion in exclusive
pp and pA collisions.Comment: 21 pages, 19 figures, uses jheppub.sty (included