We study the causal effects of financial incentives on the quality of
crowdwork. We focus on performance-based payments (PBPs), bonus payments
awarded to workers for producing high quality work. We design and run
randomized behavioral experiments on the popular crowdsourcing platform Amazon
Mechanical Turk with the goal of understanding when, where, and why PBPs help,
identifying properties of the payment, payment structure, and the task itself
that make them most effective. We provide examples of tasks for which PBPs do
improve quality. For such tasks, the effectiveness of PBPs is not too sensitive
to the threshold for quality required to receive the bonus, while the magnitude
of the bonus must be large enough to make the reward salient. We also present
examples of tasks for which PBPs do not improve quality. Our results suggest
that for PBPs to improve quality, the task must be effort-responsive: the task
must allow workers to produce higher quality work by exerting more effort. We
also give a simple method to determine if a task is effort-responsive a priori.
Furthermore, our experiments suggest that all payments on Mechanical Turk are,
to some degree, implicitly performance-based in that workers believe their work
may be rejected if their performance is sufficiently poor. Finally, we propose
a new model of worker behavior that extends the standard principal-agent model
from economics to include a worker's subjective beliefs about his likelihood of
being paid, and show that the predictions of this model are in line with our
experimental findings. This model may be useful as a foundation for theoretical
studies of incentives in crowdsourcing markets.Comment: This is a preprint of an Article accepted for publication in WWW
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