CeB(6) is a model compound exhibiting antiferroquadrupolar (AFQ) order, its
magnetic properties being typically interpreted within localized models. More
recently, the observation of strong and sharp magnetic exciton modes forming in
its antiferromagnetic (AFM) state at both ferromagnetic and AFQ wave vectors
suggested a significant contribution of itinerant electrons to the spin
dynamics. Here we investigate the evolution of the AFQ excitation upon the
application of an external magnetic field and the substitution of Ce with
non-magnetic La, both parameters known to suppress the AFM phase. We find that
the exciton energy decreases proportionally to T_N upon doping. In field, its
intensity is suppressed, while its energy remains constant. Its disappearance
above the critical field of the AFM phase is preceded by the formation of two
modes, whose energies grow linearly with magnetic field upon entering the AFQ
phase. These findings suggest a crossover from itinerant to localized spin
dynamics between the two phases, the coupling to heavy-fermion quasiparticles
being crucial for a comprehensive description of the magnon spectrum.Comment: Extended version with a longer introduction and an additional figure.
6 pages and 5 figure