We present what is probably the simplest classical system featuring the echo
phenomenon - a collection of randomly oriented free rotors with dispersed
rotational velocities. Following excitation by a pair of time-delayed impulsive
kicks, the mean orientation/alignment of the ensemble exhibits multiple echoes
and fractional echoes. We elucidate the mechanism of the echo formation by
kick-induced filamentation of phase space, and provide the first experimental
demonstration of classical alignment echoes in a thermal gas of CO_2 molecules
excited by a pair of femtosecond laser pulses