Quasi-stellar objects (QSOs) whose spectral energy distributions (SEDs) are
reddened by dust either in their host galaxies or in intervening absorber
galaxies are to a large degree missed by optical color selection criteria like
the one used by the Sloan Digital Sky Survey (SDSS). To overcome this bias
against red QSOs, we employ a combined optical and near-infrared color
selection. In this paper, we present a spectroscopic follow-up campaign of a
sample of red candidate QSOs which were selected from the SDSS and the UKIRT
Infrared Deep Sky Survey (UKIDSS). The spectroscopic data and SDSS/UKIDSS
photometry are supplemented by mid-infrared photometry from the Wide-field
Infrared Survey Explorer. In our sample of 159 candidates, 154 (97%) are
confirmed to be QSOs. We use a statistical algorithm to identify sightlines
with plausible intervening absorption systems and identify nine such cases
assuming dust in the absorber similar to Large Magellanic Cloud sightlines. We
find absorption systems toward 30 QSOs, 2 of which are consistent with the
best-fit absorber redshift from the statistical modeling. Furthermore, we
observe a broad range in SED properties of the QSOs as probed by the rest-frame
2 {\mu}m flux. We find QSOs with a strong excess as well as QSOs with a large
deficit at rest-frame 2 {\mu}m relative to a QSO template. Potential solutions
to these discrepancies are discussed. Overall, our study demonstrates the high
efficiency of the optical/near-infrared selection of red QSOs.Comment: 64 pages, 18 figures, 16 pages of tables. Accepted to ApJ