International Journal of Sciences: Basic and Applied Research
Abstract
The study looks into how the buying behaviour of the residents of Dumaguete City, in regards to demographics and consumer buying capacity, is influenced by the COVID-19 pandemic. A descriptive research method was used by the researcher, and the testing of the null hypothesis, at 0.05 level of significance, was done through the Chi-Square test of independence. There were 316 respondents, living, working, and studying in Dumaguete City, who participated in this study. The results show that majority of the respondents are experiencing varying levels of financial pressure during the COVID-19 pandemic, which directly influences the buying behaviour of most people. The test result indicated that there is a significant relationship between consumer buying behaviour during the COVID-19 pandemic and consumer buying capacity. Furthermore, the results also show that gender, education, and occupation directly influence consumer buying behaviour during the COVID-19 pandemic. Lastly, age and family size do not constitute a significant relationship with consumer buying behaviour during the COVID-19 pandemic
