Privacy calculus and intension to share confidential information

Abstract

Sharing confidential information related to location, finances, health, etc. on various social media platforms can have severe consequences for the users. However, users sometimes share their information voluntarily and at times receive an incentive from the provider to do the same. Confidential information provided by users is a valuable resource that some providers leverage. Hence, users could make better decisions by weighing the benefits and risks of sharing confidential information. This study proposes to investigate the intention of users to share confidential information using privacy calculus and prospect theory