User Adaptation of Digital Platforms: A Conceptual Framework

Abstract

The success of a digital platform depends on the number of users, as users co-create value in the ecosystem. However, users may use the platform in unintended ways. Hence, a good understanding of user adaptation of digital platform and its implications is imperative. Most IS studies on user adaptation focus on mandatory use of a system, which is different from the voluntary use of a digital platform. We propose a conceptual framework to examine user adaptation in digital platforms. This research-in-progress paper aims to conduct a case study of user adaptation in a newly-formed digital platform. Our study contributes to the limited research on user adaptation of digital platform, especially giving consideration to the effects upon the ecosystem. Findings can also inform developers in their design of digital platforms to encourage user participation and to cultivate a thriving user community to build and sustain an impactful digital platform ecosyste