Today’s business climate requires the organizations to respond quickly to new business models and requirements. This could not be achieved only by having up to date technology. To remain competitive organizations need to measure the value of their IT investments and gain visibility into IT operations from a business perspective. The challenge to this lies in having an agile architecture in place that allows to quickly respond to changes. Service Oriented Architecture (SOA) could be the answer for such agile architecture. For organizations to succeed, they need to have SOA governance in place. SOA vision has been considered one of the most critical aspects when implementing a SAO governance framework. This paper examines the role of SOA vision when adopting an SOA governance framework based on an interpretive qualitative study; it will focus on the assessment of the importance and usage of SOA vision as seen by practitioner