The Influence of Data Analytics Capabilities on Organizational Performance: The Mediating Role of Exploitative and Exploratory Innovation

Abstract

This study empirically investigates the impact of data analytics capabilities (DAC) on organizational performance, and the moderating role of exploitative and exploratory innovation. Based on a slightly revised Delphi study and interviews, this study specifies DAC as a second-order reflective-formative construct, consisting of four first-order constructs such as data collection ability, analytical ability, business knowledge of the IT department, and analytics maturity. As a result, a 15-item scale is developed for DAC. This study plans to test the hypothesized main effect and moderating relationships with a survey of business and IT managers in matched pairs. This study is expected to contribute to the literature in the following two ways: First, the empirical results will shed new light on whether and when DAC can enhance organizational performance (i.e., operational excellence, customer satisfaction, financial returns). Second, the specification and newly developed measure of DAC can facilitate future empirical research related to DAC