Teaching case: Leading the change - ERP implementation at Keda

Abstract

Recently, several disasters have affected the tourism industry. In order to mitigate the effects of disasters, increasing the level of preparedness is essential. However, despite the devastating effect disasters can have on tourism, few tourism organizations have properly developed disaster strategies as an integral part of their business plans. Emergency management systems that utilize mobile communication infrastructures can provide prompt information delivery to save human lives. Several supra-national initiatives and research projects are working on possibilities to facilitate mobile communication networks for emergency management systems. However, the success of such systems depends on users being familiar with the service, which is difficult to achieve, if the system is solely used for emergency management. Therefore, we propose a system design that allows the integration of mobile value-adding services. We also present exemplary services, which offer value to tourists and create business opportunities for the tourism industry. The central component of our proposed system design is a service platform, which communicates with mobile network operators and provides basic services for service providers from the tourism industry and the emergency manager via service interfaces

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