Driven by increasing amounts of data and by emerging technologies to store and analyze them, companies adopt Big Data Analytics (BDA) to improve their innovativeness and decision-making. However, adopting BDA across the company in the sense of an insight-driven organization (IDO) is challenging, since it influences the entire company and requires an organizational change. Despite mature knowledge, approaches that provide concrete methods for structuring the company-wide adoption of BDA to fully exploit the benefits of BDA and to reduce the risk of its failure are still missing. Following action design research, we developed and evaluated a method for structuring the company-wide adoption of BDA in a concerted research effort at a German bank. Based on knowledge of BDA and the road mapping approach, the method structures the adoption along the BDA capabilities. We illustrate how companies can define a target state, identify gaps, and derive a BDA roadmap
