Davison, Robert

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Association for Information SystemsAIS Electronic Library (AISeL)ICIS 2007 Proceedings International Conference on Information Systems(ICIS)December 2007IM in C2C Markets: A Translucent Technology toEnable TransactionsRobert DavisonCity University of Hong KongFollow this and additional works at: http://aisel.aisnet.org/icis2007This material is brought to you by the International Conference on Information Systems (ICIS) at AIS Electronic Library (AISeL). It has been acceptedfor inclusion in ICIS 2007 Proceedings by an authorized administrator of AIS Electronic Library (AISeL). For more information, please contactelibrary@aisnet.org.Recommended CitationDavison, Robert, "IM in C2C Markets: A Translucent Technology to Enable Transactions" (2007). ICIS 2007 Proceedings. 48.http://aisel.aisnet.org/icis2007/48Twenty Eighth International Conference on Information Systems, Montreal 2007 1IM IN C2C MARKETS: A TRANSLUCENT TECHNOLOGY DESIGNED TO FACILITATE INTERACTIONS Carol Xiaojuan Ou Department of Computing The Hong Kong Polytechnic University Hung Hom, Kowloon, Hong Kong cscarol@inet.polyu.edu.hk Robert Davison Department of Information Systems City University of Hong Kong 83 Tat Chee Avenue isrobert@cityu.edu.hk  Abstract  In Chinese consumer-to-consumer (C2C) markets, the embedding of Instant Messenger (IM) tools, like TaoBao’s WangWang, appears unique when compared with C2C markets, such as eBay, in other parts of the world. These tools are considered to be examples of translucent technologies, providing socially richer information about the space where interlocutors meet online. These tools have shown their determining influence in the purchasing process. In this article, we propose a research framework to explore the potential impact of these embedded IM tools on cultivating interactivity in an online exchange, and the sequential development of both trust and guanxi between C2C buyers and sellers. Trust and guanxi are posited as exerting an influence on the intention of a buyer to engage in an online C2C purchase. The potential implications and contributions of this research in progress are discussed. Keywords:  Instant Messenger (IM), social translucence, system design, interactivity, trust, guanxi   

IM in C2C Markets: A Translucent Technology to Enable Transactions

https://aisel.aisnet.org/cgi/viewcontent.cgi?article=1205&context=icis2007

IM in C2C Markets: A Translucent Technology to Enable Transactions

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