Conceptual models play an increasingly important role for business process engineering, information systems development, and customizing of Enterprise Resource Planning (ERP) systems. Despite the widespread interest in conceptual modeling, relatively little is known to date on the level and nature of conceptual modeling use in practice. Therefore our study investigates how practitioners use conceptual modeling. In particular, we address the following three key questions: To what extent do practitioners use conceptual modeling techniques and tools? How relevant is conceptual modeling for certain purposes? Are there barriers and success factors in using conceptual modeling? This paper informs information systems professionals about recent trends in the area of conceptual modeling. The results of our study should be considered when developing syllabuses for modeling courses as well as when judging the relevance of various research streams in the area of conceptual modeling