Svrha ovog rada je prepoznati zašto je važno da organizacije uvedu poslovnu etiku u svoje poslovanje, jer ona se može okarakterizirati kao jedan od preduvjeta za uspjeh. Prvi dio rada definira etiku, jer ona je opći okvir za razmatranje poslovne i menadžerske etike. Budući da se etika bavi moralom, u radu je opisan odnos etike i morala, te po čemu se ta dva pojma razlikuju. Kada se dobije jasna slika o tome što je etika, na red dolazi poslovna etika i menadžerska etika, koje su bit ovoga rada. Odnose se na ponašanje, poštivanje pravila i načela neke organizacije, i poslovanje te organizacije. Želi li neko poduzeće biti konkurentno, uspješno i efikasno na tržištu mora imati sređenu situaciju između svojih menadžera, zaposlenika i suradnika. Kako bi takav odnos što bolje funkcionirao; pravila ponašanja, temeljne vrijednosti te načela organizacije jasno su navedeni u etičkom kodeksu. Menadžerska etika daje jasne upute i pravila te smjernice kako bi se jedan menadžer trebao ponašati u poduzeću kojim on upravlja. Rezultat toga su etični pristupi, a svaki ima svoje kriterije i standarde. Najpoznatiji etički pristupi su utilitarni pristup, pristup moralnih prava te pristup pravednosti. Rad završava primjerom etičkog kodeksa Generali Grupe, koja obuhvaća interese i očekivanja široke javnosti: djelatnika, investitora, klijenata, dobavljača, i lokalne zajednice. Svoj Etički kodeks su oblikovali sa svrhom uređenja cjelovitih i skladnih odnosa između lokalnih Generali kompanija i zemalja u kojima Grupa posluje.The purpose of this work is to identify why it is important for organizations to introduce their business ethics as it can be characterized as one of the preconditions for success. The first part of this work defines ethics as it is the general framework for considering business and management ethics. Since ethics deals with morality, the relationship between ethics and morality is described in this work, and how these two concepts differ. When we get a clear picture of what ethics is, then we have to understand what business and management ethics are, which are the essence of this work. They are
related to the behavior, compliance with the rules and principles of an organization, and the business of that organization. If a company wants to be competing successfully and efficiently on the market, they have to have a good relationship between managers, employees, and associates. The rules of conduct, the fundamental values and the principles of organization are clearly stated in the Code of Ethics to make this relationship work better. The Management ethics gives clears instruction and rules for a manager how to behave in a company he manages. The result of this is an ethical approach and each of them has its own criteria and standards. The best known ethical approaches are the utilitarian approach, access to moral rights, and access to justice. The final work ends with the example of the ethics code of Generali Group, that includes interests and expectations of the general public: employees, investors, clients, suppliers and the local community. Their code of ethics has shaped the purpose of arranging complete and harmonious relationship between local Generali companies and the countries where the group operates
