A value model is an abstract representation of an organization and is used for capturing and describing the rationale of how the organization creates, delivers, and captures business value. Value-driven development methods use the notion of “economic value exchange” to define more efficient business strategies and align Information Systems with the organization goals. However, current value-driven methods are complex and there is not enough empirical evidence about which of the existing methods is more effective under what circumstances. This paper addresses this issue by presenting a controlled experiment aimed at comparing the Dynamic Value Description (DVD) method, which is a recently defined cognitive early requirements approach, with the well-known e3value method, with respect to their effectiveness, efficiency, perceived ease of use, perceived usefulness and intention to use. The results show that DVD has proved to be a promising method for specifying business value
