Since the manufacturing industry is nowadays facing increasingly heterogeneous customer requirements, digital product configurators (DPC) have become a popular means for integrating customers into organizational value creation. DPC are information systems, which serve as a frontend to the customer and enable the individualization of products. The design of such a DPC is time consuming, expensive and lacks appropriate models offering guidance for its development. The paper at hand addresses these issues by providing a reference model (RM) for DPC development. The model has been constructed by means of an extensive literature review and was subsequently demonstrated and evaluated in a real world scenario. In order to ensure a flexible and individual development of company specific DPC the RM includes adaptation mechanisms. Therefore, our research provides a first building block to the endeavor of facilitating or even automating DPC development
