This paper proposes to discover the phenomenon from an existing online user-generated platform to understand the issue on distributing the final value from the Information Technology (IT)-enabled value collaboration. The main purpose of this paper is to fill up the gap that there is no method to make sure the distribution fairly to find an impartial way on distributing the result of the value collaboration works. It is expected that this paper will help people know the importance of distribution on final value from co-creation and help the virtual platforms of value co-creation improve their performance of collaboration by identifying the participants’ true needs or benefits in order to design a better environment for the next cooperation works
